Today Australia's telecommunications market is strongly contested. Competitors with highly skilled, experienced and focused marketing teams battle for market position, market share and profit growth. This has not always been so. Historically Telecom Australia's predominantly engineering culture believed that it only needed a nominal marketing department and no sales force. This is a brief story of the building of a new sales force over the first five years. After five years the "subscribers" were more widely addressed and treated as "customers" but it was to be at least another six years before the company made the customers the focus of the business.
This article describes the telecommunications market in Poland, and explores the organisation and infrastructure of Poland?s networks as well as the evolution of this sector within the last few decades. It attempts to put a number of issues in the Polish experience in perspective. This can be used to focus further efforts in both Poland and in other nations.
In this paper we analyse the evolution of the Italian telecommunications market since the beginning of the liberalisation and privatisation process in Italy started in the mid-nineties. We present a survey of the main regulatory interventions in the industry as well as the market structure and its dynamics in the period 2000-2015. We also provide some insights on the current state of the ultra-fast broadband access and the evolution of the so called ?next generation networks?. The recent Italian government?s plan regarding the deployment of the broadband services is also discussed.
In this paper a review of existing telecommunications legislation and regulations in New Zealand (NZ) is conducted. The paper highlights the existing legislation in the country and discusses the organizations responsible for regulating the underlying laws. Recommendations for changes to the existing legislation and regulations in NZ are provided which are based on the current and on-going demand for telecommunication services.
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